Innovation management

Rolex has dominated the world watch market for over fifty years. The advent of electronics, globalization and the arrival of luxury conglomerates have had a considerable impact on the watch industry over the last half-century, but Rolex’s leadership has remained unchanged. How can we explain this impressive success? Is it necessary to innovate in order to persist? Based on Swiss, American and British archives, a recent study* has shed light on the conditions of Rolex’s enduring multi-dimensional exceptionalism. The meeting of Swiss industrial genius (mass-producing top-quality watches) and American marketing genius (creating a discourse on the excellence of Rolex-wearing personalities) is at the root of this success. Pierre-Yves Donzé will discuss the adoption of a new strategy in the 1960s, and what made it possible to maintain it to the present day.

Registration

Registration closes on June 10 at 3pm.