{"id":9481,"date":"2016-10-13T19:12:47","date_gmt":"2016-10-13T18:12:47","guid":{"rendered":"http:\/\/i3.cnrs.fr\/en\/evenement\/mediatiser-linnovation\/"},"modified":"2018-05-28T15:17:56","modified_gmt":"2018-05-28T14:17:56","slug":"mediatiser-linnovation","status":"publish","type":"tribe_events","link":"https:\/\/i3-cnrs.fr\/en\/evenement\/mediatiser-linnovation\/","title":{"rendered":"M\u00e9diatiser l\u2019innovation"},"content":{"rendered":"<p>Dans l\u2019environnement num\u00e9rique, la publicit\u00e9 s\u2018\u00e9tend \u00e0 la m\u00e9diatisation\u2026<\/p>\n<ul>\n<li>Comment m\u00e9diatiser l\u2019innovation aujourd\u2019hui ?<\/li>\n<li>Quels changements pour les annonceurs et les m\u00e9dias ?<\/li>\n<li>Comment quantifier la m\u00e9diatisation et son retour ?<\/li>\n<li>Quels concepts, quelles techniques \u00e9conomiques utiliser ?<\/li>\n<\/ul>\n<p>La Chaire MINES ParisTech d\u2019\u00e9conomie des m\u00e9dias et des marques organise le 15 novembre 2016 une journ\u00e9e de d\u00e9bats sur ce th\u00e8me.<\/p>\n<p>La conf\u00e9rence r\u00e9unit des publicitaires, des annonceurs, des sp\u00e9cialistes de la mesure, et\u2026 des \u00e9conomistes.<br \/>\nProgramme d\u00e9taill\u00e9 et inscription (gratuite et obligatoire) en ligne sur <a href=\"http:\/\/www2.cerna.mines-paristech.fr\/mediatiserlinnovation\/\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Chaire MINES ParisTech d\u2019\u00e9conomie des m\u00e9dias et des marques organise le 15 novembre 2016 une journ\u00e9e de d\u00e9bats sur ce th\u00e8me.<\/p>\n","protected":false},"author":9,"featured_media":9406,"template":"","meta":{"_acf_changed":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[159],"class_list":["post-9481","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-conferences-en","cat_conferences-en","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events\/9481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":0,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events\/9481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/media\/9406"}],"wp:attachment":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/media?parent=9481"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tags?post=9481"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=9481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}