{"id":21862,"date":"2026-05-05T14:24:56","date_gmt":"2026-05-05T13:24:56","guid":{"rendered":"https:\/\/i3-cnrs.fr\/evenement\/seminaire-management-de-linnovation-avec-nicolas-pierron-directeur-de-van-rysel\/"},"modified":"2026-06-23T09:07:58","modified_gmt":"2026-06-23T08:07:58","slug":"seminaire-management-de-linnovation-avec-nicolas-pierron-directeur-de-van-rysel","status":"publish","type":"tribe_events","link":"https:\/\/i3-cnrs.fr\/en\/evenement\/seminaire-management-de-linnovation-avec-nicolas-pierron-directeur-de-van-rysel\/","title":{"rendered":"SESSION POSTPONED TO A LATER DATE Seminar on Innovation Management Nicolas PIERRON Directeur Director of Van Rysel"},"content":{"rendered":"<p style=\"text-align: center;\"><strong><span style=\"font-size: 14pt;\">THE SESSION ORIGINALLY SCHEDULED FOR JUNE 24 HAS BEEN POSTPONED TO A LATER DATE<\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Decathlon has been manufacturing and selling bicycles since 1986; the brand was originally known as Decathlon Cycle, then as Btwin starting in 1999. After Btwin\u2019s first foray into professional cycling in 2007 with AG2R, the company launched Van Rysel in 2019, a brand dedicated to performance. Led by Nicolas Pierron, a former sales associate who became project manager in 2017, Van Rysel is designed as an accessible premium offering. Starting from scratch, we had to come up with a meaningful name and design high-end products capable of competing at the highest level, while also remaining accessible to amateur customers. We also had to find the best global partners to collaborate on technical design, invest in communications and marketing, and develop a sales strategy. Since its launch, the Van Rsyel project has outperformed the Group\u2019s overall performance. It is gaining popularity among the general public, while the brand is enjoying success among professionals.<\/p>\n<p>&nbsp;<\/p>\n<p><i>Remote participation is reserved for subscribers and members of our sponsors and partners; please send a request to\u00a0<a href=\"http:\/\/mathieu.degoul@ecole.org.\">Mathieu Degoul<\/a> \u00a0<\/i><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Van Rysel: A Successful Brand Launch\u2014Decathlon\u2019s Take on Accessible Premium Innovation<\/p>\n","protected":false},"author":9,"featured_media":20820,"template":"","meta":{"_acf_changed":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[160],"class_list":["post-21862","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-seminaires-en","cat_seminaires-en","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events\/21862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":0,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events\/21862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/media\/20820"}],"wp:attachment":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/media?parent=21862"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tags?post=21862"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=21862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}