{"id":20822,"date":"2025-06-03T15:37:11","date_gmt":"2025-06-03T14:37:11","guid":{"rendered":"https:\/\/i3-cnrs.fr\/evenement\/management-de-linnovation\/"},"modified":"2025-06-03T15:46:45","modified_gmt":"2025-06-03T14:46:45","slug":"management-de-linnovation","status":"publish","type":"tribe_events","link":"https:\/\/i3-cnrs.fr\/en\/evenement\/management-de-linnovation\/","title":{"rendered":"Innovation management"},"content":{"rendered":"<div class=\"seance_resume\">\n<p style=\"text-align: justify;\">Rolex has dominated the world watch market for over fifty years. The advent of electronics, globalization and the arrival of luxury conglomerates have had a considerable impact on the watch industry over the last half-century, but Rolex&#8217;s leadership has remained unchanged. How can we explain this impressive success? Is it necessary to innovate in order to persist? Based on Swiss, American and British archives, a recent study* has shed light on the conditions of Rolex&#8217;s enduring multi-dimensional exceptionalism. The meeting of Swiss industrial genius (mass-producing top-quality watches) and American marketing genius (creating a discourse on the excellence of Rolex-wearing personalities) is at the root of this success. Pierre-Yves Donz\u00e9 will discuss the adoption of a new strategy in the 1960s, and what made it possible to maintain it to the present day.<\/p>\n<p><a href=\"https:\/\/www.ecole.org\/fr\/seance\/1649-rolex-et-la-transformation-de-la-montre-en-symbole-de-statut-social\">Registration<\/a><\/p>\n<p>Registration closes on June 10 at 3pm.<\/p>\n<\/div>\n<div class=\"seance_infotemp bottom\">\n<p>* Pierre-Yves Donz\u00e9, <em>La Fabrique de l\u2019excellence \u2013 Histoire de Rolex<\/em> (Alphil, 2024)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rolex and the transformation of the watch into a status symbol<\/p>\n","protected":false},"author":9,"featured_media":20820,"template":"","meta":{"_acf_changed":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[160],"class_list":["post-20822","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-seminaires-en","cat_seminaires-en","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events\/20822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":0,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events\/20822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/media\/20820"}],"wp:attachment":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/media?parent=20822"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tags?post=20822"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=20822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}