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Sociologist of digital technology, Senior Researcher at Orange\u2019s department Sociology and Economics of Networks and Services (SENSE)<\/p>\n
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Monday, December 18, 2023, 2pm to 5:30pm<\/strong><\/p>\n at Mines Paris-PSL, 60 bd. Saint-Michel, Paris, amphitheater L108 B<\/strong><\/p>\n \u00a0<\/strong><\/p>\n \u00a0<\/p>\n Original dissertation title<\/em><\/p>\n Sociologie du cookie publicitaire<\/p>\n [Sociology of advertising cookie]<\/p>\n \u00a0<\/p>\n Abstract:<\/em><\/strong> For a quarter of a century, the cookie has been the keystone of online advertising. This simple mechanism enabling websites to store information about web users, has been quickly captured by the advertising industry, which has built its market infrastructure around it. This dissertation describes this capture by drawing on the cross-disciplinary contributions of the sociology of markets and the sociology of innovation, as well as Science and Technology Studies. It offers a description of the online advertising market through its key infrastructure, the cookie. To do so, it describes the trajectory of the cookie as a web innovation and as a market infrastructure for advertising, and analyses the role it plays in the ordinary work of targeting consumers and valorizing advertising space. Finally, it shows how the market dimension of the cookie has been coupled with a moral burden since the implementation of the RGPD in 2018.<\/p>\n This work contributes to three fields of the social sciences: science and technology studies, by showing how actors seize the agency of technical devices to compose market arrangements; the sociology of markets, through the description of a turn towards the individualization of the market relationship in the digital regime; and the field of big data studies, by providing a series of empirical and situated observations, accounting for the endogenous logics in the use of personal data.<\/p>\n\n![\"\"](\"https:\/\/www.csi.minesparis.psl.eu\/wp-content\/uploads\/2023\/11\/Thomas-Beauvisage_Soutenance-HDR_18-dec-2023.jpg\")
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