{"id":10435,"date":"2017-10-25T16:19:46","date_gmt":"2017-10-25T15:19:46","guid":{"rendered":"http:\/\/i3.cnrs.fr\/en\/evenement\/ecosysteme-de-la-publicite\/"},"modified":"2018-05-28T15:16:14","modified_gmt":"2018-05-28T14:16:14","slug":"ecosysteme-de-la-publicite","status":"publish","type":"tribe_events","link":"https:\/\/i3-cnrs.fr\/en\/evenement\/ecosysteme-de-la-publicite\/","title":{"rendered":"Ecosyst\u00e8me de la publicit\u00e9"},"content":{"rendered":"<p>Gautier Picquet, CEO de Publicis Media (\u00e0 confirmer), Jean-Baptiste Bouzige, Pr\u00e9sident<br \/>\nd\u2019Ekimetrics.<\/p>\n<p>La publicit\u00e9 est le r\u00e9cit m\u00e9diatique des biens et services mis en march\u00e9. Ce compl\u00e9ment apporte<br \/>\nune utilit\u00e9, de pr\u00e9f\u00e9rence positive, au consommateur. Sa production et sa distribution visent \u00e0<br \/>\nmaximiser le retour de la marque \u00e9ditrice. Comment les industriels de la publicit\u00e9 s\u2019adaptent-ils<br \/>\n\u00e0 cet objectif ? De quels outils de mesure et de d\u00e9cision disposent-ils ?<\/p>\n<p>dans le cadre du S\u00e9minaire PSL &#8220;Ecosyst\u00e8mes de m\u00e9dias Approche \u00e9conomique et institutionnelle des m\u00e9dias&#8221; organis\u00e9 par Olivier Bomsel.<\/p>\n<p><a href=\"http:\/\/i3.cnrs.fr\/wp-content\/uploads\/2017\/09\/Se\u0301minaire-PSL-d\u2019e\u0301conomie-des-me\u0301dias-V4.pdf\" rel=\"noopener\" target=\"_blank\">Plus d&#8217;informations<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>avec Gautier Picquet, CEO de Publicis Media (\u00e0 confirmer), Jean-Baptiste Bouzige, Pr\u00e9sident<br \/>\nd\u2019Ekimetrics.<\/p>\n","protected":false},"author":9,"featured_media":10433,"template":"","meta":{"_acf_changed":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-10435","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events\/10435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":0,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events\/10435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/media\/10433"}],"wp:attachment":[{"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/media?parent=10435"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tags?post=10435"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/i3-cnrs.fr\/en\/wp-json\/wp\/v2\/tribe_events_cat?post=10435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}