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DTSTART;TZID=Europe/Paris:20260624T084500
DTEND;TZID=Europe/Paris:20260624T104500
DTSTAMP:20260623T080758Z
CREATED:20260505T132456Z
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UID:21862-1782290700-1782297900@i3-cnrs.fr
SUMMARY:SESSION POSTPONED TO A LATER DATE Seminar on Innovation Management Nicolas PIERRON Directeur Director of Van Rysel
DESCRIPTION:THE SESSION ORIGINALLY SCHEDULED FOR JUNE 24 HAS BEEN POSTPONED TO A LATER DATE \n  \nDecathlon has been manufacturing and selling bicycles since 1986; the brand was originally known as Decathlon Cycle\, then as Btwin starting in 1999. After Btwin’s first foray into professional cycling in 2007 with AG2R\, the company launched Van Rysel in 2019\, a brand dedicated to performance. Led by Nicolas Pierron\, a former sales associate who became project manager in 2017\, Van Rysel is designed as an accessible premium offering. Starting from scratch\, we had to come up with a meaningful name and design high-end products capable of competing at the highest level\, while also remaining accessible to amateur customers. We also had to find the best global partners to collaborate on technical design\, invest in communications and marketing\, and develop a sales strategy. Since its launch\, the Van Rsyel project has outperformed the Group’s overall performance. It is gaining popularity among the general public\, while the brand is enjoying success among professionals. \n  \nRemote participation is reserved for subscribers and members of our sponsors and partners; please send a request to Mathieu Degoul   \n 
URL:https://i3-cnrs.fr/en/evenement/seminaire-management-de-linnovation-avec-nicolas-pierron-directeur-de-van-rysel/
LOCATION:Mines Paris PSL\, 60 boulevard saint Michel\, Paris\, France
CATEGORIES:Seminaires
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