Seminar on Economics and Meaning

The Paris School of Management invites you to its next session: 

Hotel eco-label:mere display  

ou or a rethinking of practices?

by

Caroline PIEL MARTIN-ROUX
President and CEO of Hôtels en Ville

Colombe GUELLERIN
Deputy CEO of Hôtels en Ville

Pedro GOMES LOPES
CEO of The Swarm, PhD candidate in Management Science at i3-CRG 

Tuesday, March 31, 2026  
from 5:00 p.m. (sharp) to 7:00 p.m.

at Mines Paris – 60, boulevard Saint-Michel, 75006 Paris

Click here to sign up
Registration closes on Tuesday, March 31, 2026, at 12:00 p.m

Brief Overview

Eco-labels are everywhere. In the French hospitality sector, nearly 20% of establishments have committed to obtaining an eco-label. Does this reflect a genuine shift in practices or merely an attempt to appear more environmentally friendly? The wide variety of these labels, issued by public or private organizations, makes it difficult to see the big picture The European Ecolabel, a public certification program established in 1992, is distinguished by its high standards and its commitment to eco-design and environmental management. Its implementation encompasses the hotel’s technical systems, management policies, employee practices, and guest behavior. Using the example of the Paris-based Hôtels en Ville collection, which decided in 2022 to obtain eco-labels for all of its properties, this session will explore how an eco-label—initially viewed as a compliance requirement—is gradually becoming a framework that shapes the business. 

To find out about other sessions at the École de Paris, please check the general schedule online : www.ecole.org/fr/agenda

L’École de Paris du management  

60, boulevard Saint-Michel – 75272 PARIS CEDEX 06
Tél. : 01 42 79 40 85
http://www.ecole.org